Marketed by FoMoCo from 1958 to 1960, the Edsel was named after Henry Ford’s son. It was the first new brand introduced by American automaker in almost 20 years and advertised as the car of the future.
“The car that presents originality and elegance never seen before in any car, at any price”
However, the short-lived division of Ford Motor Company became symbolic of commercial failure. Critics said the cars were over-hyped, unattractive, and with poor quality, but I guess the main reason for Edsel’s fate was the recession.
Check out the Mainly Muscle Cars video to see this Elegant Loser from the past up close.